PBA communications
Lucky Strike Entertainment and the Professional Bowlers Association (PBA)announced the expansion of its leadership with the appointment of Jeff Lesser as vice president of Global Brand Partnerships and Eric Todoroff as senior brand marketing manager.
Lesser will lead global sponsorship, media sales, and licensing for both the PBA and Lucky Strike Entertainment’s OnLocation platform, while Todoroff will drive fan engagement across the PBA’s digital channels and expand its online presence. Both will report directly to CEO Peter Murray.
“Both Jeff and Eric bring unique experiences in their respective fields. Jeff has a strong track record of growing media properties, monetizing sports IP, and developing major marketing partnerships, while Eric arrives with a stellar combination of brand building and driving digital engagement among sports fans,” said Murray. “As we enter a new chapter of innovation within the PBA and Lucky Strike Media, their results-driven acumen and leadership will be pivotal for elevating our brand experience and scaling the sport around the world.”
Lesser previously worked at Macerich as vice president of Business Development, overseeing media and sponsorship monetization strategy for the country’s third-largest mall owner, spanning 40-plus Class A retail destinations and reaching 275 million annual visitors.
He also launched WeWork’s first Brand Partnerships division, leveraging media, activations, content, and experiences across 200-plus locations in the US and Canada.
Lesser also has worked with Travelzoo, the Miami Dolphins, Hudson Yards, and AVP Beach Volleyball. He began his career in professional sports with organizations including the St. Louis Blues, Jacksonville Jaguars, and Brooklyn Nets & Barclays Center. He is a graduate of Washington University in St. Louis.
“It’s an incredible honor to join Peter’s vision for the PBA and Lucky Strike as we look to reimagine the sport of bowling and create new cultural moments for our partners and fans,” said Lesser. “We have our sights set clearly on something tens of millions of people already do into something millions more people want to watch, follow, and participate.”
Todoroff, a Miami, Fla., native with a career in sports and higher‑education marketing, has previously worked with the Miami Dolphins, Miami Marlins, University of Miami, and Florida State University Football. He’s been hands-on across social, content, and performance marketing, moving between creative work and data-driven strategy. He earned his undergraduate degree from Florida State University and a master’s degree in Sport Administration from the University of Miami.
“I am focused on taking the PBA brand to the next level and developing new audiences with engaging content that tells our story worldwide,” said Todoroff. “Our team is energized for what’s ahead as we transform the perception of bowling into a new generation of innovation.”
With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers.